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Spectacle Artefact Research November 28, 2008

Filed under: Spectacle Artefact Research — greenc7 @ 1:50 pm

Referring back to all my research on spectacle there are so many different areas i can go into such as fashion, art, sport, dance, and music. The area i feel relates to spectacle immensely are adverts because every advert is a spectacles regardless of the look due to it encouraging viewers to buy/get insight into something thus kind of hypnotism just like the snake metaphor described previously.

Personally I love adverts, i get enjoyment from them, especially those that keep you guessing, have a strong message or just looks so amazing that you have to keep watching. I think advertisements have become my favourite when looking at spectacle, I feel how it looks visually is really engages the audience . Stop motion is used in a lot of adverts and feel its a great way to get people watching, in addition to this graphical images, slow motion, backward motion techniques are all important in terms of spectacle. I would like to implement these techniques in my artefact piece because want to go for an angle where the viewer wants to keep watching.

Moreover I watched the Cassette Boy you tube clip, who edited Gordon Brown’s speech turning it into something controversial yet amusing. I life the effect i had on the class and myself and want to achieve this effect from my own piece as i feel it linked to spectacle very well also. However I’m not sure if i want to go down the comical route because i feel if it’s done bad it would not give off the same message thus the reaction element is what i want to go for.

More on Cassette Boy, i thought about using the same idea yet with the different adverts I liked and chopped them up creating a peculiar spectacle. This was just a quick idea, I though about the time that I had and felt I wouldn’t be able to finish so soon so the idea just faded away.

When I mention reaction I mean the instant comments, smiles, remarks made whilst watching it, something you do without thinking twice about it, something you don’t realise doing. When I see something i get a reaction from I would say ‘Wow’, or ‘Ahh’ like I’m shocked yet informed and amused and can’t wait to tell someone.

When I was introduced to the word spectacle everything I watched, saw and heard that I felt a reaction from I made a note of it. Here are some of the things I came across:

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